Cookies Policy
LAST UPDATED: January 2024
A cookie is a small amount of data (a text file) that a website asks your browser to save on your device when you visit it in order to remember things about you, including your preferred language or login details. In addition to providing reporting data about Your activity or how You interact with the websites, cookies are frequently used to give You a tailored experience.
This Policy outlines the many circumstances in which (APPXEM) refers to MK VENTURES and its Group (often referred to as We, Our, or Us) may use cookies to automatically collect specific data about the visitors and users of Our/Our Partners' websites.
Partners refers to our publishers and other advertising clients as referenced in this Policy.
Group refers to Appxem, its affiliates, and the group entities named here with respect to this Policy.
Scenario 1 (APPXEM WEBSITE)
We use cookies to automatically gather certain information about Your visit to and interactions with the appxem website when you do so. They give Our systems the ability to recognise You and determine how, which appxem website pages, and how many users visit each one.
This enables Us to comprehend which areas of Our website Our visitors/users are most interested in, as well as to comprehend some general geographic and demographic data about Our visitors/users. We track and analyse web traffic using this data to improve our website over time.
Specifically, We use the following types of cookies on our website:
|
Types of cookies |
Who serves these cookies? |
Why are they used? |
|
Essential Website Cookies |
appxem.com |
These cookies are necessary to provide You with services available through this website and to use some of its features, such as access to secure areas. Without these cookies, services You have asked for, like secure client account pages, would not be possible. |
|
Non-essential Website Cookies (Analytics cookies and Third-party advertising or targeting cookies) |
GTM/GA, HotJar, Facebook / FB events, InsentBot, DSP Pixel, Adroll, RoundTrip, LinkedIn Pixel, Kickfire |
Analytics cookies collect information that is used either in aggregate form to help Us understand how the website is being used or how effective Our marketing campaigns are, or to help Us customize the website for You. Third-party advertising or targeting cookies are persistent cookies and mostly third-party cookies. These are used to deliver content, including relevant advertising based on the user's interest. These cookies can share information with other organizations or advertisers. |
OPTING OUT
If the concept of third-party cookies bothers you, you can modify the settings of your browser to either delete any existing third-party cookies or to prevent any new ones from being set in the future. Visit Your browser's help pages for further information on how to do this.You can modify your browser's settings to erase any already-set Non-Essential Website Cookies (Analytics Cookies and Third-Party Advertising or Targeting Cookies) put by appxem and amend your Future Preferences via Cookie Banner displayed on the Website. However, please be aware that if You delete these cookies or do not accept them, You might not be able to access all of the things We offer, You might not be able to store Your preferences, and Some of our pages might not appear properly.
Scenario 2 (APPXEM AD NETWORK AND CHANNELS)
As a provider of advertising services, Appxem may work with Partners who make it easier for Appxem cookies to be embedded, fired, or placed on their websites (including mobile websites). Cookies from Appxem will be regarded as third-party cookies in this situation.
Typically, Appxem collects data related to Your interaction with such Partner websites like; the pages You visited, anything added to Your cart or type of browser or operating system, etc. This may also include events related to the Appxem ad serving activity such as the number of advertisements served to You by Appxem.
Appxem and its Group may use these technologies to:
- Collect information about Your interaction with our Partners' website to serve advertisements that are most relevant to You or to avoid serving advertisements that You have already seen or are not interested in
- Collect certain reporting information about the ads We serve that enable Us to keep a record of the Partner website that You were using when an advertisement was shown, or You interacted with
- Analyze the overall usage and trends, understand users’ interests, and monitor the advertisement serving process on the Partner website
- Perform system maintenance and prevent fraudulent traffic on Partner website with respect to Our services
Our Partners may also place cookies on the websites You visit. Their use is governed by the specific privacy policies of such Partners which can be accessed directly from their websites. We recommend You refer to the respective privacy policies of the sites You visit or use. We may supplement Our understanding of Your web browsing activity through information provided by Our Partners, including through Our Partners' use of such cookies.
We may also supplement Our understanding of You with the cookie data that We receive from Our Group to improve advertising services and/or for internal analytics, in compliance with applicable laws and relevant commercial agreements. As part of Our or Our Group websites, We do not collect Your identity, name, address, date of birth, social security number, credit card/financial information, email address or phone number through these cookies.
We may share Your data collected from Our or Our Partners’ websites with Our Group or advertisers. We may also share Your data with Our third parties like data enrichment partners, and data-center providers in connection with the provision of services to Us.
OPTING OUT
To opt-out of Appxem's interest-based advertising through the Appxem Ad Network or distribution channels. We are required to maintain the cookie on Your browser in order to recognize that You have opted out from Appxem. In the event of You clearing your cookies on Your browser, You will be required to opt out again from Appxem, as this clearing action will remove the Appxem opt-out cookie from the browser. Your Appxem opt-out will not apply. As a provider of advertising services, Appxem may work with Partners who make it easier for Appxem cookies to be embedded, fired, or placed on their websites (including mobile websites). Cookies from Appxem will be regarded as third-party cookies in this situation.if You are to use a non-linked browser, new browser or use a new device to access the internet.
Please note that if You delete/clear cookies or do not accept them, Our services may be disrupted, and We may not be able to serve You with relevant advertising. Further, please note that following Your opt out, You may continue to see non-personalized advertisements provided by Appxem that may be based on the context of the mobile website or webpage only.