ABOUT THE COMPANY & CHALLENGE
Boxmyspace, a B2B enterprise, manages comprehensive logistics operations for clients, covering goods transportation from source to warehouse, inward processes, quality checks,
storage, dispatch, reporting, and end customer delivery.
With a nationwide presence, they strive for aggressive growth. Despite prior marketing investment, they faced
challenges such as excessive ad spend on broad targeting, resulting in an influx of irrelevant leads, hindering the achievement of their ambitious growth targets.
EXECUTION STRATEGY
Boxmyspace aimed to reach two primary customer segments: companies actively seeking warehouse space and those unaware of available third-party logistics solutions.
To address both, we executed two distinct campaigns across Google, Facebook, LinkedIn, and Account Marketing channels. Our strategy tailored unique messaging for each
audience, enhancing relatability and increasing lead conversion potential.
Through rigorous A/B testing and varied landing page designs, we successfully refined our approach, elevating the quality of leads generated. The initial lead quality (MQLs)
of 10% surged to an impressive 85%. Before our collaboration, BoxMySpace garnered approximately 50–100 leads monthly, primarily low-quality. Our efforts led to a substantial
improvement, achieving 200+ monthly leads, with 85% classified as MQLs and 30% as SQLs. Our strategic campaigns not only increased lead quantity but, more importantly,
drastically enhanced lead quality, contributing to BoxMySpace's overall business growth.