ABOUT THE COMPANY & CHALLENGE
CapitalQuotient operates as a cutting-edge financial health tracking platform empowering users to efficiently manage their finances. Offering a planning-first approach, users can set assumptions such as return rates, income growth, and inflation, while adding income, savings, goals, and investments. The platform's unique feature automatically tracks expenses by parsing user SMS data, ensuring a comprehensive financial overview. Clients benefit from real-time access to goals and existing investments, fostering informed decision-making. The company's mission revolves around ensuring a financially secure future for its clientele.
The primary challenge lay in driving user engagement to sign up for their complimentary financial plan. Overcoming this hurdle required strategic efforts to communicate the platform's value proposition, emphasizing its planning-centric approach and the real-time insights it provides for informed financial decision-making.
EXECUTION STRATEGY
Capital Quotient faced the challenge of acquiring signups from an irrelevant and non-convertible audience, resulting in significant costs. To address this, we strategically crafted user personas aligned with the ideal target audience, ensuring not only signups but also converting them into valuable investors. Our marketing strategy focused on understanding the social behavior of these personas, enabling us to optimize channel selection. This meticulous approach contributed to our client achieving an unprecedented all-time low Customer Acquisition Cost (CAC), reflecting the effectiveness of our targeted marketing strategies.
Our data-driven methodology involved creating precise user personas, aligning with our client's goal of attracting and converting investors. This strategic shift allowed us to curate compelling marketing strategies, optimizing the channels best suited for the identified audience. The outcome was a remarkable all-time low Customer Acquisition Cost (CAC), showcasing the success of our refined approach and reinforcing the importance of aligning marketing strategies with business objectives for sustainable growth.
Our approach involved in-depth research, including an examination of existing account data. Leveraging this information, we strategically analyzed various platforms to determine the most effective for our campaign. Through this process, Facebook emerged as the optimal platform, ensuring that our efforts were directed towards achieving the best metrics and enhancing app visibility.