ABOUT THE COMPANY & CHALLENGE
Ciliz is a prominent game development company specializing in social network and mobile platform games. Their flagship app, Spin the Bottle, attracts a staggering 1 million daily users, highlighting Ciliz's significant presence and impact in the gaming industry. With a focus on engaging gameplay experiences, Ciliz continues to captivate audiences worldwide.
The Ciliz Team aims to enhance the "Spin the Bottle" app by continually optimizing its features for innovation and efficiency. They've enlisted Appxem Agency to streamline optimization efforts, conduct analyses, and validate hypotheses to boost conversion rates.
EXECUTION STRATEGY
The optimization of the app icon for Spin the Bottle was analyzed by Appxem Agency's Team, who proposed hypotheses aimed at enhancing the icon's effectiveness. One key suggestion was transitioning from drawn elements to real people dominating the icon, based on data indicating that realistic visuals better align with the app's theme, set it apart from competitors, and effectively communicate its core concept.
Additionally, Appxem recommended testing an upgraded version of the icon, incorporating a "New" sticker, enlarging certain elements, using brighter colors, and highlighting game mechanics to potentially boost conversion rates.
It's advised to review the latest guidelines before adding similar stickers on the Google Play Store.
An A/B testing experiment was initiated by Appxem to validate hypotheses and determine the most effective variation.
RESULTS
All the above mentioned Apple Search Ads optimization efforts led to the significant results for italki in their target market, being the most important one for the client.
USER ENGAGEMENT
User engagement increased significantly.
CONVERSION RATE
19.4% increase in conversion.
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