ABOUT THE COMPANY & CHALLENGE
No Power-Up is a Vietnamese game development company passionate about creating engaging and innovative gaming experiences. With a focus on casual and idle games,
they strive to deliver entertaining titles like Idle Light City.
Their dedication to quality and creativity has garnered attention and partnerships within the gaming industry.
Before partnering with No Power-Up, the metrics for the app weren't good. It was initially very difficult to get our publishers and developers interested in promoting the app.
After conducting multiple tests, we observed promising metrics, and decide to give our best shot.
EXECUTION STRATEGY
The initial test of the game yielded impressive results, prompting us to swiftly initiate the scaling process. However, before proceeding, it was imperative to guarantee the game's readiness for increased volume. Consequently, our primary focus shifted towards optimizing ad monetization, bolstering marketing strategies, and enhancing in-app revenue streams.
Ad Monetisation
With a focus on enhancing the mediation system and incorporating additional ad spaces, we've been diligently working on refining Idle Light City, a game primarily driven by ad monetization. Leveraging our proficiency, we've successfully secured favorable eCPM rates in key markets from the outset, facilitating swift and substantial scalability.
Rewarded videos watched per user, USA
Retention
In-App Monetisation
Initially, Idle Light City had a very few in-app purchases. We created a starter pack, tested pricing, and optimized purchases for better financial metrics.
Marketing
For optimal user acquisition, We translated the game into 10 languages (English, German, Chinese, French, Italian, Japanese, Korean, Portuguese, Spanish, and Turkish) for broad reach.
User Acquisition
2.8M+ Installs
90+ Creative per week
Creatives
Our creative division has been consistently producing a significant volume of top-notch creatives, beginning with 30 per week towards the close of the initial period, escalating to 60 per week in the middle phase, and reaching 90 by the latest stage.
ASO
We run ASO tests every week. We have updated video, screenshots and are constantly working on icon optimisation.
RESULTS
Gross Installs
8M Installs in 10 Months.
Install Metrics
2.8M+ Installs in 2 Months.
ARPU
In-app ARPU 2X.
Paying Users
Paying users increased from 0.5% to 3%
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