AGED STUDIO CASE STUDY

ABOUT THE COMPANY & CHALLENGE

A PRC-based publisher under the banner of Aged Studio is actively promoting five mobile games through Apple Search Ads. Having utilized this channel for six months, they are pleased with its commendable retention rate. However, recognizing the potential for further enhancement, they have embarked on a quest to refine their strategy through automation and optimization. It was at this juncture that they integrated Appxem into their operations.

The Aged Studio team has clearly defined their primary objectives as growth, optimization, long-term customer acquisition, and maintaining control over customer acquisition costs within their allocated budget. Our platform, coupled with the expertise of our customer success team, stood ready to assist them in achieving these goals.

EXECUTION STRATEGY

The Aged Studio team commenced their utilization of Appxem in November 2020. Operating across approximately 30 target markets, predominantly in European countries, they emphasized constructing a campaign structure centered around keyword themes, broadening and refining their keyword selection, and monitoring key performance indicators (KPIs) such as Cost Per Acquisition (CPA), Tap Through Rate (TTR), and Conversion Rate (CR).

Appxem proved instrumental in devising a robust competitive strategy: leveraging our integrated keyword planner, they gained insights into competitors' keywords and ongoing campaigns, thereby enhancing their own strategies.

Furthermore, our automated rules significantly elevated Aged Studio's app marketing efforts. Their team implemented 40 automated rules through Appxem to optimize keywords and bids. This functionality not only facilitated the achievement and surpassing of KPIs but also markedly streamlined campaign management, leading to substantial time savings.