ABOUT THE COMPANY & CHALLENGE
BodyBio, a distinctive supplement brand dedicated to enhancing the health of the trillions of cells constituting human life's foundation, has been entrusted by over 2000 healthcare practitioners globally since its inception in 1998.
The brand faced various challenges in launching and refining its digital marketing strategies. Amidst a saturated supplements market teeming with competing brands, BodyBio's messaging needed to effectively communicate its medical and scientific credibility.
Similar to other ecommerce advertisers, BodyBio grappled with the task of allocating media budgets efficiently to drive revenue growth while ensuring profitability across channels. This challenge was compounded by the necessity to factor in customer lifetime value calculations, crucial in a sector where new customer acquisition reigns supreme.
Additionally, regulatory constraints in the supplement industry posed hurdles in crafting advertising messages. Collaborative efforts between BodyBio and their marketing team were vital to navigating language that effectively communicated benefits without making explicit medical claims.
EXECUTION STRATEGY
RESULTS
Appxem collaborated with BodyBio, boosting online sales significantly, achieving a 45% revenue surge, less than 20% ACOS on Amazon, and a 400% ROAS, enhancing PPC metrics by 140%.
REVENUE
YoY Revenue Growth by 45%.
PPC
PPC Grew by 140%.
ACOS
ACOS Surpassed By 20%.
ROAS
4+00% Overall PPC ROAS.
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