1. Terms of Use

These core values define who we are and the work we do.

1.1 Acceptance of Terms

By accessing Appxem.com or using any of our services, you agree to be bound by the terms outlined here. If you do not agree, please refrain from using our platform.

1.2 Use of Services

Our services—including survey routing, market research, and advertising infrastructure—are intended for business, research, and campaign purposes only. You agree not to:

  • Misrepresent your identity or client status
  • Reverse engineer, replicate, or resell our technology
  • Interfere with the performance or security of the platform

1.3 Intellectual Property

All content, technology modules, UI elements, visual design, and data frameworks are the property of Appxem and protected under applicable IP laws.

1.4 Liability Disclaimer

Appxem makes no warranties about the accuracy or completeness of data provided. We are not liable for direct or indirect damages resulting from:

  • Errors in targeting logic
  • Survey disruptions from third-party integrations
  • Delay or inaccuracy in analytics reports

1.5 Termination

We reserve the right to suspend or terminate access to our services at any time, particularly for:

  • Fraudulent activities
  • Policy violations
  • Unauthorized system access attempts

2. Cookies Policy

Cookies help us improve your experience, deliver secure data flows, and optimize platform efficiency.

2.1 What Are Cookies?

Cookies are small data files stored on your device to help us recognize repeat visits, personalize experiences, and track usage metrics.

2.2 How We Use Cookies

We use cookies for:

  • Authentication: Verifying users and sessions
  • Performance: Understanding traffic sources and on-site behavior
  • Targeting: Delivering relevant survey paths and content
  • Preferences: Storing interface preferences

2.5 Consent & Updates

By continuing to use Appxem.com, you consent to our use of cookies. This policy is reviewed periodically and subject to change.

2.3 Types of Cookies in Use

  • Essential Cookies – Required for navigation and routing
  • Analytics Cookies – Used to monitor KPIs and engagement
  • Marketing Cookies – Track ad campaigns and retargeting
  • Third-Party Cookies – Enabled by integrated CRM or DSP platforms (e.g., Google Ads, Meta)

2.4 Managing Your Cookie Preferences

You can opt out or manage cookies via:

  • Our on-site consent manager
  • Your browser settings
  • Third-party opt-out tools like YourAdChoices or Network Advertising Initiative

3. ​Privacy Policy

We collect only what’s necessary. We don’t sell your data. We believe in ethical, transparent data practices—designed for trust, not intrusion.

3.1 Data We Collect

We collect limited data to power our systems:

  • Device/IP information
  • Location, language, and device/browser type
  • Engagement stats (survey completions, bounce rate, etc.)
  • Account identifiers (for partners/clients)

We do not collect or store sensitive personal information unless explicitly required for compliance or localization.

3.2 Purpose of Data Collection

We use your data to:

  • Match you with relevant campaigns and audiences
  • Prevent fraud and duplicate survey activity
  • Generate reporting and performance optimization
  • Improve UX via behavioral learning

3.3 Data Sharing

We never sell user data. Information may be shared with:

  • Technology partners (e.g., CRM or analytics tools)
  • Compliance auditors or legal regulators (if mandated)
  • Panel suppliers (under NDA and anonymization)

3.4 Security & Storage

All data is encrypted in transit and at rest using enterprise-grade protocols (AES 256, SSL). Our infrastructure is decentralized where applicable, and audited for security compliance.

3.5 User Rights

3.5 User Rights

  • Request a copy of your data
  • Ask for deletion of stored identifiers
  • Modify permissions related to marketing
  • Opt out of all tracking (via cookie opt-out and data suppression list)

Send requests to: privacy@appxem.com

3.6 Compliance

Appxem complies with:

  • General Data Protection Regulation (GDPR)
  • California Consumer Privacy Act (CCPA)
  • India’s DPDP Act 2023
  • ISO/IEC 27001 standards (infrastructure alignment)

Need Help or Have Questions?

Reach out to our Data Protection Officer at privacy@appxem.com

Last Updated: July 15, 2025